{"id":1902,"date":"2023-11-20T19:21:56","date_gmt":"2023-11-20T19:21:56","guid":{"rendered":"https:\/\/theboonroom.com\/?p=1902"},"modified":"2023-11-20T19:21:56","modified_gmt":"2023-11-20T19:21:56","slug":"selling-cbd-online-guide","status":"publish","type":"post","link":"https:\/\/theboonroom.com\/blog\/selling-cbd-online-guide","title":{"rendered":"Your Guide to Selling CBD Online"},"content":{"rendered":"

CBD, or cannabidiol, is a potent and therapeutic substance that occurs naturally in the cannabis plant. Like its well-known partner, THC (tetrahydrocannabinol), CBD is a cannabinoid, meaning it interacts with the receptors in your body\u2019s endocannabinoid system, resulting in a variety of relaxing and pain-relieving effects. CBD\u2019s most notable difference when compared to THC and full-spectrum cannabis is that it delivers these powerful therapeutic effects without the heady psychoactive \u201chigh\u201d typically associated with cannabis use.<\/p>\n

These powerful and well-researched effects meant that a market niche was already waiting when CBD was legalized through the 2018 Agriculture Improvement Act. Its popularity has only increased exponentially since legalization, creating a potentially lucrative opportunity for budding entrepreneurs or those looking for a reliable side hustle.<\/p>\n

The Versatility and Value of CBD<\/h2>\n

One of the main factors that make CBD so valuable as a marketable product is its versatility. When we say CBD is a versatile product, we mean this in two specific ways.<\/p>\n

Versatility of Use<\/h3>\n

First are its multifaceted uses, which speak to the potential for broad marketing for both health-conscious consumers and medical patients. CBD has emerged as an extremely popular natural supplement to help remedy a variety of conditions or symptoms. This skyrocketing popularity is grounded in numerous studies highlighting the many potential benefits and uses of this totally legal and non-psychoactive derivative of the cannabis plant.<\/p>\n

Some top applications for CBD use include:<\/strong><\/p>\n

\n
    \n
  • <\/i> General Relaxation \u2013<\/strong> When someone is looking for the general relaxation and \u201cvibe\u201d of cannabis without the heady psychoactive high, most people will start their search with CBD.<\/li>\n
  • <\/i> Pain Management \u2013<\/strong> CBD\u2019s incredible potential as an all-natural pain reliever is perhaps its most celebrated attribute. CBD\u2019s interaction with your body\u2019s endocannabinoid system can help alleviate many forms of pain through its anti-inflammatory effect. Because of this, CBD can be effective for everything from everyday back pain to the discomfort associated with severe long-term conditions like multiple sclerosis.<\/li>\n
  • <\/i> Anxiety, Depression, Mental Health \u2013<\/strong> Clinical trials, as well as anecdotal reports from many users, suggest that CBD can also help to mitigate the symptoms of depression and anxiety. CBD use appears to influence serotonin levels, which can regulate mood and behavior issues.<\/li>\n
  • <\/i> Sleep \u2013<\/strong> Cannabis is celebrated by many who struggle with insomnia. While some people prefer the full spectrum effects of THC-rich cannabis buds before bed, others find the high to be overwhelming or disruptive at bedtime and prefer the gentler option offered by high-quality CBD products.<\/li>\n
  • <\/i> Skin Care \u2013<\/strong> Topical CBD products like lotions, ointments, and face creams are also becoming very popular. Topically applied CBD allows the user to target specific areas of the body with its anti-inflammatory effects.<\/li>\n
  • <\/i> Epilepsy \u2013<\/strong> One crucial application for CBD, and one which was behind much of the push that got it legalized nationwide, is in the treatment of epilepsy patients. CBD is extremely effective in reducing seizures, particularly in children and patients who do not respond well to other medicines. In fact, the first-ever FDA-approved drug based on CBD (Epidiolex) is prescribed for this very purpose.<\/li>\n<\/ul>\n<\/div>\n

    Versatility of CBD Forms<\/h3>\n

    The other aspect of CBD\u2019s remarkable versatility is the many forms it comes in. We touched on just a tiny fraction of these different products in the \u201cSkin Care” bullet point above, but you can also find a CBD form of just about any familiar retail cannabis product like pre-rolls, vapes, and edibles. The full range of different types of CBD products available on the market today is simply too vast to list here, and new ones can be easily invented and trialed on a small scale using potent CBD oils and extracts.<\/p>\n

    These various forms of CBD delivery methods allow for flexibility: anyone can find a product that fits their needs and lifestyle, opening the market to all sorts of potential end users, including those who have no interest in smoking or cannabis culture. This gives CBD vendors a lot of options when strategizing to define their audience and reach them effectively.<\/p>\n

    The major categories of CBD products include:<\/strong><\/p>\n

    \n
      \n
    • <\/i> Oils and Tinctures<\/li>\n
    • <\/i> Capsule Supplements<\/li>\n
    • <\/i> Edibles<\/li>\n
    • <\/i> Topicals<\/li>\n
    • <\/i> Vapes<\/li>\n
    • <\/i> Dried Flower<\/li>\n
    • <\/i> Drinks<\/li>\n<\/ul>\n<\/div>\n

      Understanding CBD Federal and State Laws<\/h2>\n

      Now that you understand the near-limitless potential of CBD as a highly marketable product for all sorts of demographics, you\u2019ll also need to understand how to operate within the bounds of the law. Since full-spectrum cannabis is still illegal at the federal level, it\u2019s crucial to protect yourself and understand exactly the laws you\u2019re working with.<\/p>\n

      \"Knowing<\/p>\n

      For example, while CBD is currently legal under federal law, specific laws regarding the sale, possession, and distribution of cannabis-derived products can vary quite a bit from state to state.<\/p>\n

      Here are some key facts to keep in mind as you start your research into this area:<\/strong><\/p>\n

      \n
        \n
      • <\/i> The previously-referenced 2018 farm bill made hemp-derived products (including CBD) legal in the United States; full spectrum cannabis products containing THC remain illegal under federal law despite many states having legalized them.<\/li>\n
      • <\/i> To be considered legal under this legislation, products must have a THC concentration of less than 0.3%.<\/li>\n
      • <\/i> Some states impose specific regulations regarding CBD and other non-THC cannabinoids. In California, for example, CBD products are considered cannabis products and, as such, are subject to regulation and licensing. Know your state laws and the laws of any state you plan to ship products to.<\/li>\n
      • <\/i> Enlisting the help of a reputable attorney who has experience working with cannabis startups can be a key asset if your budget allows for it.<\/li>\n<\/ul>\n<\/div>\n

        CBD Licensing and Registration<\/h2>\n

        \"Understanding<\/p>\n

        One of the major questions entrepreneurs have when they look at the viability of selling CBD products is whether any special licensing is involved. Despite federal legalization of CBD, this will vary from place to place depending on your state\u2019s framework for defining and regulating cannabis products.<\/p>\n

        As just a few examples:<\/strong><\/p>\n

        \n